Everything ads, in one place.
Real ad teardowns, global case studies, playbooks, 1,750+ AI prompts, formats, and trends. Stop hunting across 40 tabs — the good stuff is on this page.
🔒 Free to browse — no signup required.
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8 teardowns🔍Ad Teardowns
Real ads, reverse-engineered — hook, mechanism, why it converts.
8 case studies🌍Case Studies
Real brands, real numbers — documented campaigns worldwide.
3 playbooks📖Playbooks
Step-by-step launch plans you can run end-to-end.
1,750+ prompts⚡AI Prompt Library
AI prompts to generate scroll-stopping ads fast.
Updated weekly🔥Trend Radar
What’s scaling right now — creative trends, hooks & angles.
Reference🎬Format Glossary
Every ad format and marketing term, explained simply.
From “what’s working” to your next winning ad.
See what’s actually working right now.
Browse real, current ads and the trends scaling this week, not recycled 2021 best-practices.
- Real ad teardowns, reverse-engineered
- Trend Radar refreshed weekly
- Global case studies with real numbers
ADADADADADADUnderstand the mechanism, not just the visual.
Every teardown breaks down the hook, the psychological principle, and exactly what you can steal.
- Hook → mechanism → why it converts
- Documented brand campaigns
- Multi-chapter execution playbooks
Make your own ads in minutes.
1,750+ AI prompts plus free tools for hooks, headlines, copy, UGC scripts, and CTAs.
- 1,750+ tested AI ad prompts
- Free AI hook & copy generators
- Copy, paste, and create
Ship the right format, the right way.
Format glossary, ad-size cheat sheets, and swipe files so what you ship is built to convert.
- Every ad format explained
- Meta ad-size cheat sheets
- Swipe file of real winners
Double down on what wins.
ROAS, CPM, and CTR calculators plus the weekly teardown that keeps your pipeline of angles full.
- ROAS / CPM / CTR calculators
- Weekly "The Hook" newsletter
- A fresh angle to test every week
- TeardownTeardown: Old Spice \"The Man Your Man Could Smell Like\" and the Art of Selling to the Buyer
- Case studyCase Study: Spotify Wrapped and How a Data Visualization Became the Most Shared Campaign in Music
- PlaybookHow to Build a Facebook Ad That Scales to Six Figures
- TrendSplit-screen UGC is back this week
Ad Teardowns
Real ads, reverse-engineered — hook, mechanism, why it converts.
Teardown: Old Spice \"The Man Your Man Could Smell Like\" and the Art of Selling to the Buyer
Teardown: Liquid Death's Branding and Selling Water in a Beer Can by Rejecting the Category
Teardown: Dollar Shave Club's Launch Video and How a $4,500 Video Rewrote DTC Advertising
Case Studies
Real brands, real numbers — documented campaigns worldwide.
Case Study: Spotify Wrapped and How a Data Visualization Became the Most Shared Campaign in Music
Case Study: Gymshark's Influencer Strategy From a Garage to £1B Without a TV Budget
Case Study: How Glossier Grew From a Beauty Blog to a $1.2B Brand on Community Alone
Playbooks
Step-by-step launch plans you can run end-to-end.
AI Prompt Library
AI prompts to generate scroll-stopping ads fast.
Trend Radar
What’s scaling right now — creative trends, hooks & angles.
Format Glossary
Every ad format and marketing term, explained simply.
Steal the ads that actually convert.
Real, high-performing creative broken down by hook and psychology. Free to browse.
1,750+ prompts to generate ads fast.
Copy, paste, and create scroll-stopping ad images, hooks, and scripts.
50 AI prompts that actually work.
No fluff, no theory. Copy, paste, and create — used by 1,500+ marketers.
Three products, one goal: ads that convert.
“I switched to HookAds templates for one campaign — two weeks in, I was at 4.1x ROAS with ads I built myself in about 20 minutes.”ROAS 1.6× → 4.1× in 14 days
“The first resource that actually understood B2B SaaS ads — why they’re different and what kills conversions. Our demo request rate went from 0.4% to 2.1% in a month.”Demo rate 0.4% → 2.1%
Every Tuesday, 1,500+ marketers get one ad torn apart in 5 minutes.
One real ad that’s scaling right now. The exact hook, the psychological principle behind it, and what you can steal and test this week. No ads, no filler.
Join “The Hook” — Free
One email, every Tuesday. Unsubscribe anytime.
Hooked ads, answered.
What are hooked ads?
Hooked ads are ads built around a strong hook: the first line and first frame that stop the scroll. On feeds where people spend a second or two per post, the hook decides whether your offer is ever seen.
Is everything really free to browse?
Yes. The teardowns, case studies, playbooks, trend radar, format glossary, 1,750+ AI prompts, and the free tools are all browsable with no signup. Paid packs and the newsletter are optional.
Where do I start?
Browse the Ad Teardowns to see how winning ads are built, grab a few AI prompts to generate your own, then use the free tools to write hooks, headlines, and copy.
How often is new content added?
New trending ads, prompts, and teardowns are added every week, and the newsletter breaks down one real ad that is scaling right now every Tuesday.
Your next great ad starts here.
Free to browse forever. When you’re ready to move faster, grab a prompt pack or join the weekly newsletter.