We Didn't Build This From Theory. We Built It From $1.5M in Ad Spend.

And we only kept what actually worked.

Why We Built This

Hi — we're Piyush and Lucia, the team behind HookAds. Between us, we've spent over $1.5M running paid ads across Meta, TikTok, and Google — for B2C brands, mobile apps, and software products.

Lucia has run a performance marketing agency for three years, helping brands globally across every budget size. Piyush spent the past two years as an indie hacker — building products, running every ad himself, with real money, real risk, and the market's unfiltered feedback on every creative decision.

Between 20+ direct consulting relationships and hundreds of live campaigns, we kept seeing the same pattern repeat: smart founders and marketers burning budget on resources that weren't built for their product type. E-commerce playbooks applied to SaaS. Generic templates for mobile apps. Agency tactics priced out of reach.

HookAds exists because the right playbook didn't. Everything here — the templates we include, the hooks we highlight, the frameworks we built — has been spend-tested against real audiences with real money. We removed what didn't work. We kept only what moved the needle.